Our Top 7 Podcast Sites
Over the past few years, podcasting has had a huge increase, and it’s something that we can’t ignore. According to Improve Podcast, awareness of podcasts in 2020 is at 75% of the U.S. population. It means that 212 million people had contact with podcasts by 2020. Ten years ago it was 90 million fewer than in 2020 and in 3 years awareness will reach an additional 40 million people.
This means that podcasting has become an essential part of the bigger picture when it comes to marketing, brand awareness, and having a digital presence. Because of the increasing popularity of podcasting, marketers and podcast creators are now able to build a better user experience, and advertisers are able to create more targeted offers.
While there is a multitude of different podcasting platforms, we’ve fleshed out our top seven!
While Apple Podcasts accounted for 45 percent of all podcast episodes streamed or downloaded in 2019, Spotify was well behind at 20 percent and is projected to be the number one podcast platform in 2021. There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that. They also just recently signed a deal with the popular Joe Rogan podcast, The Joe Rogan Experience, making it Spotify-exclusive.
Soundcloud is a great publishing platform because it makes it extremely easy to access podcast content and it is built for audience interaction. Soundcloud is a great option because it’s a social network combined with a streaming service. This means that everyone on the platform has the chance to give instant feedback. On top of this, the content has a greater chance of viral because users can share things and see what their friends are listening to. This will give you the chance to reach a wider audience organically.
While iTunes is not the easiest platform to get your podcast onto, it is one of the largest and oldest podcast distributors to date, making it extremely important to get your podcast on this platform. historically important to the medium, because for most casual listeners with iPhones, it was likely their introduction to the wide universe of podcasts.
The Google podcast app is still relatively new, but it was designed to make it really easier for them to discover and listen to the podcasts they love. It also generates recommendations for you based on your listening history.
Stitcher Radio’s clean and intuitive interface, along with its flexible home screen, makes it extremely user-friendly. The number of podcasts published to Stitcher has grown more than 129,000% since 2010, so let’s just say it’s a good platform to get in.
Tunein currently has more than 75 million monthly active users. Along with podcasts, the app also offers free internet radio, news, sports, and music.
Note that by default, Amazon Alexa gets podcasts from TuneIn, so once your podcast is on TuneIn, your podcast will be easily accessible via Alexa. Listeners using Alexa are able to access podcasts through some other directories, however, they need to enable the Alexa Skill for whatever directory they would like to use.
7. Pro Tips:
Use Anchor! Here you can create unlimited podcasts, upload them to your account, and Anchor will distribute them to all of the platforms for you, all for free.
Need an Audio editing suite? Soundtrap! Record and edit your podcast from anywhere with a studio of online creation tools — including an interactive transcript feature for fast audio editing.