Social media managers do far more than create content. They solve problems, manage personalities, protect the mission, and often stand closest to organizational challenges they did not create. Drawing from Judy Smith’s Good Self, Bad Self, this post offers practical advice for navigating difficult clients, fragile egos, unsupportive teams, and the everyday realities of communications work.

Join me at SCORE Chicago on August 15, 2018 from 1:00 PM to 3:00 PM CST for a two-hour interactive workshop on how to maximize your...